Jenny Barthe
Finding the magic in the mundane
My favorite pasttime is unlocking the human truths that make brands magnetic. I turned Knorr stock cubes into a viral dating phenomenon and got a challenger bank to win customers by "apologizing" to competitors for being everyone's favorite.
Turning business problems into cultural breakthroughs
Born in London, raised in Berlin during its creative renaissance, and now leading brand strategy in San Francisco; I've earned 7 Effies by finding the cultural tensions that transform brands - from making classical ballet irresistible to Gen Z to turning long-term investments into cultural phenomena.
From insights to impact
The results speak volumes: $1B in new business for BlackRock, record-breaking attendance for SF Ballet, and 1.6B earned impressions for Knorr. For me, great strategy lives at the intersection of data and desire - where cultural understanding leads to business results.
Beyond the brief
When I'm not transforming brands, you'll find me on San Francisco's tennis courts, playing volleyball, or exploring the city's vibrant literary scene. I'm often inspired by chats at the grocery store, books or the latest TikTok video—after all, great advertising strategy, like the best storytelling, is about finding the perfect tension that keeps
people hooked.
