Jenny Barthe
Finding the magic in the mundane
My favorite pasttime is unlocking the human truths that make organization communications turn magnetic. Through the right communications and stakeholder strategy I turned traditional brand Knorr into a viral dating phenomenon, aligned interests to secure 37 Mio € environmental funding for Veloz's mission of 100% Electric transport, and helped California avoid power blackouts in the hottest summer in history.
Turning business problems into cultural breakthroughs
After long stints in London and San Francisco, I've returned to Berlin, where I work as an independent Communications Strategy and Stakeholder Manager. I've earned 9 Effies by finding the cultural tensions that align and transform organizations - from helping food brands implement their social impact whilst building market share to getting investors to use more ETFs instead of riskier options via the NBA.
From insights to impact
The results speak volumes: $6B USD in new business for BlackRock, advertisers willing to pay higher CPMs at LinkedIn, and a successful new business model launch for Mastercard. For me, great communications lives at the intersection of stakeholders, data and desire - where audience understanding leads to business results.
Beyond the brief
When I'm not managing communications, you'll find me on Berlin's tennis courts, playing volleyball, or exploring the city's vibrant literary scene. I'm often inspired by chats at the grocery store or the latest TikTok video—after all, great communications strategy and stakeholder understanding, is about finding the perfect insight that gets people hooked and keeps them working together.
