THE perfect recipe for story
As an award-winning Brand Strategist at the world's top ad agencies including Adam&Eve DDB, Mullen Lowe, We are Social, it is my job to help brands tell their most powerful story.
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This requires a fine balance of the cold hard science of marketing effectiveness and the fiery imagination needed for creative storytelling.
My new project builds on my MA in International Marketing, 10+ years of hands-on brand building, and in-depth consultations with Neuroscientists and Game Design Psychologists; all distilled into a guide to help brands craft effective story quests in the virtual internet of the future / the metaverse.
Get your brand ready for virtual world domination.
The perfect How-To-Guide for marketing professionals looking to build their brand in an increasingly virtual internet. This article describes how brands can immerse customers in 3D story-worlds that are as addictive as our favorite games and movies.
Platforms like Roblox, Fortnite and Minecraft are only the beginning of an immersive, all-surround internet.
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Drawing on the latest in neuroscience, game design psychology and real-world examples of marketing effectiveness, this book helps develop a strategy to get customers hooked into brand worlds and build long term brand preference that translates into resilience and business growth.
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